This week on Future Proof, award-winning accounting entrepreneur, global business leader, and B1G1 (Business for Good) founder Paul Dunn joins the conversation to explore the true purpose behind accounting and finance.

Paul challenges CPAs to shift from focusing on what they do to why they do it. He explores how small, purpose-driven actions can create lasting impact and how accountants can become storytellers who communicate the real value of their work. His message is clear: CPAs are heroes — they just don’t always realize it.

This uplifting episode is a powerful reminder of how purpose and impact can redefine the profession and inspire change far beyond the bottom line. Listen to our conversation here.

Resources

• Visit B1G1.com.
• Follow B1G1 on Facebook | LinkedIn | YouTube | Instagram
• Follow Paul Dunn on LinkedIn | Facebook | X
• Watch: Business for Good in action, with Roze Ferrer: How accountants change lives
• Watch: [i]nspire: Paul Dunn from TEDxSingapore
• Watch: Impact, Habit and Connection: Paul Dunn from TEDxStHelier
• Watch: Wow and woow: Paul Dunn from TEDxChCh
• Watch: The power of small: iLAB Vault with Paul Dunn
• Listen: An interview with Paul Dunn, from “The Soul of the Enterprise”