Podcast: Innovating outcomes
VeraSage Institute founder Ron Baker returns to “Future-Proof” to challenge some of our profession’s stereotypical views of innovation in accounting.
Instead of focusing on new technologies like AI and automation, Ron says true innovation transforms the lives and businesses of our clients and customers. Instead of spending our time trying to sell transactional services, we should be focused on outcomes and personal growth. Here’s an example: Fender has moved away from selling guitars to teaching customers how to become musicians. That’s what innovation looks like today.
Ron also reframes burnout as "moral injury" — the emotional toll of not living up to our profession’s deeper purpose of helping people.
This episode is full of actionable ideas to help CPAs evolve beyond billable hours and checklists. Tune in for a fresh perspective on the future of accounting and how to make a greater impact.