This course discusses various methods of lead generation, investing in your people, the importance of branding, and the use of social media. You have developed strong technical expertise but what about those skills necessary to grow and expand your business? This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media. This course has been developed by the Business Learning Institute. The Business Learning Institute, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.
Learning Objectives
Intermediate
Major Topics
Creativity methods for generating ideas quickly;Breaking through mental barriers;Brainstorming;Innovation;Using the creative side of your brain;Business Models;International Culture, Customs, and Etiquette;Communication;Import/Export/Product liability;Guides/Interpreters;International markets;Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.);Recognize that you are in the people business first and it’s people who create the relationships that that drive revenue;Discuss methods for defining your target market;Business Risk Truths;Risk Assessment Approaches (SWOTS & PESTLES);Risk Evaluation;5 Step Backcasting Process;Good & Bad Mission Statements
