This course focuses on the second part of the Covey formula: speaking and writing in an interesting and compelling way. "If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood." - Dr. Stephen R. Covey, author, *Seven Habits of Highly Effective People.* This course focuses on the second part of the Covey formula: speaking and writing in an interesting and compelling way. Whether you're trying to pitch a prospective client on an engagement or to convince an employee to work over the weekend, your success hinges on your ability to communicate. This two-part course concentrates on the special communication problems leaders face: adapting a message to different constituencies and clients; coaching employees; and business development. A former *Wall Street Journal* reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to the proven communication techniques he has used for decades.