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On-Demand

1 CPE

A world beyond services, with Ron Baker, Ep. #228 Future-Proof Podcast

In this episode, Ron Baker, founder of the VeraSage Institute, challenges traditional views of innovation in accounting. Instead of focusing on technology like AI and automation, Ron advocates for transforming the value we provide to clients, shifting from transactional services to outcomes and personal growth. He highlights Fender's shift from selling guitars to teaching customers how to become musicians as a key example of transformation.

Ron also reframes burnout as "moral injury," the emotional toll of not living up to the deeper purpose of the profession, which is helping people. This conversation is full of actionable ideas to help CPAs evolve beyond billable hours and checklists. Tune in for a fresh perspective on the future of accounting and how to make a greater impact.

Please be sure to listen to the podcast before accessing the on-demand course for CPE.

LISTEN HERE: Episode #228 - A world beyond services, with Ron Baker

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Resources:

Learning Objectives

  • Describe an alternative approach to innovation in accounting that prioritizes client outcomes and personal transformation over technology.
  • Explain how shifting from transactional services to value-based services can enhance client relationships and firm impact.
  • Recognize the concept of “moral injury” as it relates to professional burnout in the accounting field.
  • Identify practical ways CPAs can evolve beyond traditional metrics like billable hours to align more closely with their professional purpose.

CPE Credits Available

1 CPE
1
Personal Development

Things to Know About This Course

Course Level

  • Overview

Professional Area of Focus

  • Business & Industry
  • Future Ready
  • Leadership
  • Emerging Professional

Advanced Preparation

None

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