Learn pricing models and strategies that can help you determine the right prices for your customers and to achieve revenue goals.
Learning Objectives
Analyse the cost and price functions of a product or service to calculate the profit maximising selling price.;Determine discuss the factors affecting the price elasticity of demand and its importance in the selling price decision.;Determine pricing strategies and their financial consequences for the organization.
Major Topics
Profit maximising selling price;Price elasticity of demand;Pricing strategies and their financial consequences