This course will identify the importance of an organization understanding its "Why," how to use backcasting as a strategic planning tool, and the most important component of a mission statement.
Learning Objectives
- Learning Outcomes
- This course will prepare you to:
- Define sustainability
- Identify the core principles of sustainability
- Recognize benefits of sustainability
- Identify steps to starting a sustainability initiative
- Identify techniques to develop your creativity confidence
- Identify different types of creativity methods
- Identify steps to starting an international business
- Identify questions to consider when researching international business structure
- Recognize cultural differences to consider
- Illustrate the marketing value by investing in their people
- Identify how business professionals are differentiating themselves in the market place
- Describe ways to strengthen business relationships
- Recognize ways to determine ROI using social media
- Define risk
- Identify sources of risk
- Identify types of risk
- Identify an example of business risk truths
- Identify risk management processes
- Identify the importance of why a company should know "why it does what it does"
- Define how to use Backcasting as a strategic planning tool
- Identify the most important thing about a mission statement
- Identify the benefits of a SWOT analysis
Major Topics
- Simon Sinek
- "Start with why";5 Step Backcasting Process;Good & Bad Mission Statements
