On-Demand

1 Total CPE Credits

MBAexpress: Masterful Marketing – V 2.0

On-Demand
Total CPE: 1

MBAexpress: Masterful Marketing – V 2.0

  • Instructor

    Jennifer Elder

  • Instructor

    Peter Margaritis

You have developed strong technical expertise but what about those skills necessary to grow and expand your business? This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.

Learning Objectives

  • Illustrate the marketing value by investing in their people
  • Identify how business professionals are differentiating themselves in the market place
  • Describe ways to strengthen business relationships

Major Topics

  • Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)
  • Recognize that you are in the people business first and it’s people who create the relationships that that drive revenue
  • Discuss methods for defining your target market.

CPE Credits Available

1
Total CPE
1
Communications and Marketing

Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • Business & Industry

Prerequisites

  • None

Advanced Preparation

None JENNIFER’S BIO PETE’S BIO    

Intended Audience

  • CPAs, corporate finance teams, business leaders and other financial professionals.

Provider

Business Learning Institute

Purchase This Course

  • MACPA Member

    $ 35 35
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  • MACPA Non-Member

    $ 45 45
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