Instructor
Jennifer Elder
Instructor
Jennifer is a Visibility Strategist working on your team’s professional brand, communication and connection skills to immediately influence and impact your organization’s success. Transform your accounting and finance professionals to admired advisors.
After 15 years as a CFO in manufacturing, construction, and services, Jennifer understands the difference between information and influence. As a keynote speaker Jennifer is known for being energetic and enthusiastic. She has presented to over 15,000 people in 48 states and 6 countries. She makes the complicated simple, practical and profitable.
Jennifer is the co-author of “Faster Disaster Recovery” published in 2019 by John Wiley and Sons. CPA Practice Advisor named Jennifer one of the Top 25 Women in Accounting in 2018. She was also named “2015 Woman to Watch” by the AICPA and MACPA. Jennifer has been awarded Outstanding Facilitator by the AICPA multiple years.
Jennifer earned the designation of Certified Speaking Professional (CSP), making her one of the only 10 people worldwide who hold both the CPA and CSP designations. Jennifer is Certified Virtual Presenter through e-speakers.
Finance teams are under pressure to deliver faster insights without compromising accuracy, ethics, or controls. This session equips accountants and finance professionals to use GenAI responsibly for analysis, narrative development, and decision support—while maintaining material accuracy, documentation standards, and ethical guardrails. Through practical examples, participants will learn how to craft effective prompts, validate outputs, and convert analysis into clear recommendations that leadership can act on.
Learning Objectives
By the end of this program, participants will be able to:
