After attending this presentation, you will be able to...
Recall the fundamental principles of AI and its applications in marketing.
Leverage AI tools and technologies to enhance marketing campaigns.
Utilize practical strategies for integrating AI into your firm's marketing workflow.
Measure the effectiveness of AI-driven marketing efforts.
Compare real-life case studies and success stories of successful AI implementations in marketing.
The major topics that will be covered in this course include:
Overview of AI Tools for Marketing
Integrating AI into Your Marketing Workflow
Key Metrics for Assessing AI-Driven Campaigns
Case Studies of Firms Successfully Using AI in Marketing
Module 6: Developing Your AI-Enabled Marketing Strategy
Creating a Custom AI Marketing Strategy