August 11, 2025


Webcast Replay


1 CPE

Implementing an AI-Enabled Marketing Strategy for Your Firm

August 11, 2025
Webcast Replay
1 CPE

Implementing an AI-Enabled Marketing Strategy for Your Firm

Learning Objectives

After attending this presentation, you will be able to...

  • Recall the fundamental principles of AI and its applications in marketing.

  • Leverage AI tools and technologies to enhance marketing campaigns.

  • Utilize practical strategies for integrating AI into your firm's marketing workflow.

  • Measure the effectiveness of AI-driven marketing efforts.

  • Compare real-life case studies and success stories of successful AI implementations in marketing.

Major Topics

The major topics that will be covered in this course include:

  • Module 1: Introduction to AI in Marketing
    •    The Basics of AI – Concepts and Terminology
  • Module 2: Leveraging AI Tools and Technologies
    •    Overview of AI Tools for Marketing

  • Module 3: Practical Strategies for AI Integration
    •    Integrating AI into Your Marketing Workflow

  • Module 4: Measuring AI-Driven Marketing Effectiveness
    •    Key Metrics for Assessing AI-Driven Campaigns

  • Module 5: Real-Life Case Studies and Success Stories
    •    Case Studies of Firms Successfully Using AI in Marketing

  • Module 6: Developing Your AI-Enabled Marketing Strategy

    •    Creating a Custom AI Marketing Strategy

CPE Credits Available

1 CPE
1
Communications and Marketing

Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • Emerging Professional
  • Future Ready
  • Leadership
  • Pracitioner
  • Pracitioner's
  • Pracitioners

Prerequisites

None

Advanced Preparation

None

Provider

CPA Crossings

Register For This Event

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  • MACPA Non-Member

    $ 65 65
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