March 24, 2025

Webcast Replay

1 CPE

Controller Series: Insightful Financial Analysis

March 24, 2025
Webcast Replay
1 CPE

Controller Series: Insightful Financial Analysis

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    Instructor

    Jennifer
    Elder

    View Bio

    Jennifer Elder, CPA, MS, CMA, CIA, CFF, CGMA

    Bio

    Jennifer is a Visibility Strategist working on your team’s professional brand, communication and connection skills to immediately influence and impact your organization’s success. Transform your accounting and finance professionals to admired advisors.

    After 15 years as a CFO in manufacturing, construction, and services, Jennifer understands the difference between information and influence. As a keynote speaker Jennifer is known for being energetic and enthusiastic. She has presented to over 15,000 people in 48 states and 6 countries. She makes the complicated simple, practical and profitable.

    Jennifer is the co-author of “Faster Disaster Recovery” published in 2019 by John Wiley and Sons. CPA Practice Advisor named Jennifer one of the Top 25 Women in Accounting in 2018. She was also named “2015 Woman to Watch” by the AICPA and MACPA. Jennifer has been awarded Outstanding Facilitator by the AICPA multiple years.

    Jennifer earned the designation of Certified Speaking Professional (CSP), making her one of the only 10 people worldwide who hold both the CPA and CSP designations. Jennifer is Certified Virtual Presenter through e-speakers.

This session will help you present your financial insights in a way that is insightful and impactful to your client.

Learning Objectives

  • Determine how to set the context for a financial analysis with a corporate overview
  • Distinguish the reasons why financial statement analysis can be difficult
  • Identify the steps to complete a business strategy analysis
  • Identify the six steps of a financial analysis
  • Choose between various ratios for greatest insights

Major Topics

Reasons why it's so difficult to provide an "insightful" financial analysis What is the definition of a financial analysis The six steps of a financial analysis Key takeaways

CPE Credits Available

1 CPE
0.5
Accounting
0.5
Auditing

Things to Know About This Course

Course Level

  • Intermediate

Professional Area of Focus

  • Accounting

Prerequisites

Experience in financial management of a company.

Advanced Preparation

None

Intended Audience

Aspiring leaders and leaders of teams and organizations

Provider

AICPA

Register For This Event

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  • MACPA Non-Member

    $ 89 89
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