Instructor
Jennifer Elder
Instructor
Jennifer is a Visibility Strategist working on your team’s professional brand, communication and connection skills to immediately influence and impact your organization’s success. Transform your accounting and finance professionals to admired advisors.
After 15 years as a CFO in manufacturing, construction, and services, Jennifer understands the difference between information and influence. As a keynote speaker Jennifer is known for being energetic and enthusiastic. She has presented to over 15,000 people in 48 states and 6 countries. She makes the complicated simple, practical and profitable.
Jennifer is the co-author of “Faster Disaster Recovery” published in 2019 by John Wiley and Sons. CPA Practice Advisor named Jennifer one of the Top 25 Women in Accounting in 2018. She was also named “2015 Woman to Watch” by the AICPA and MACPA. Jennifer has been awarded Outstanding Facilitator by the AICPA multiple years.
Jennifer earned the designation of Certified Speaking Professional (CSP), making her one of the only 10 people worldwide who hold both the CPA and CSP designations. Jennifer is Certified Virtual Presenter through e-speakers.
Maintaining an ethical climate (bold)
Being on prime-time news might seem exciting, but not when the story is an ethics breach you committed. You may say, “that will never happen to me”. And those were the words spoken by Wells Fargo, United Airlines, Senator Al Franken, and Steve Wynn.
A claim of an ethical failure can stay in the news for almost five years. That’s long enough to damage your reputation and lower your profitability. Upholding high ethical standards for yourself and your team requires constant care and feeding.
*Recognize the benefits of being ethical *Recognize ways we all behave unethically (and still think we are ethical) *Identify ethical difficulties including right vs right dilemmas and external pressures *Identify six easily implementable steps to create and maintain an ethical culture
• Benefits of ethical behavior
• Six steps to creating and maintaining an ethical culture
• Example of unethical behavior in ethical companies
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*CPAs in public and private practice