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Key to today’s marketing? ’Stop trying to be amazing. Start being useful.’
Business Strategy
Remember when marketing was about selling stuff? Ah, the good ol’ days … But like all things lately, marketing has…
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Amal Alamuddin and her husband strike a blow for equality
Business Strategy
George Clooney is a married man. You might have heard. One of the world’s most famous and eligible bachelors finally tied…
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MACPA is making the Shift Change – Today!
Business Strategy
"Mr. Gorbachev, tear down these walls!” - President Ronald Reagan We have been talking about the major business…
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For women, paving career paths starts with communication
Business Strategy
Women in the workplace have fought an unfair and uphill battle for respect and equality from the very start. They’ve made…
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Disruption won’t kill you. Fighting it will.
Business Strategy
Disruption brings out the innovator in all of us. Nothing kicks our butts into gear faster than a new kid who does what we…
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Need a kick-ass idea? Kick your ass out the door.
Business Strategy
“Where,” you ask, “do all of the really good ideas come from?” Beats me. If I knew that, I wouldn’t be sitting here…
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Quit trying to sell stuff. Tell stories instead.
Business Strategy
When it comes to getting your message out, traditional marketing and advertising don’t cut it anymore. Tell a good story,…
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It’s not vacation. It’s life. Go live it.
Business Strategy
You’ve got longevity, seniority, and a hell of a lot of vacation time socked away. Should you take it? It depends on which…
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The future of the CPA profession is … fun!
Business Strategy
No, really ... it is! Two weeks ago I had the pleasure of attending the AICPA E.D.G.E. Conference in New Orleans. The…
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