Leadership / Management | Organizational Development | Training & CPE

The “Why” behind the Anticipatory CPA

By now you have seen or heard about our work with Dan Burrus, a world-renowned technology forecaster, innovation expert, and New York Times best-selling author, to create a ground-breaking learning system to teach CPAs and accounting and finance professionals the critical competency of anticipation. 


[plugin:quote]"People don't buy what you do, they buy WHY you do what you do" -Simon Sinek[/plugin]

Many are excited about this program and many are asking why are we doing this?

I want you to know why we think this is significant, and different, and important.

And in the words of another of our favorite authors, Simon Sinek, we should start with "Why". Sinek talks about your "why" as the purpose, cause, or belief that inspires us.

About a week ago, we celebrated our 115th anniversary and noted how a small group of accountants created an entire profession in the US and actually impacted the world! In that post we talked about our purpose at MACPA-BLI as "leading the profession in transforming the world."

It is in that spirit of "believing in our profession", we are excited to be bringing you Dan Burrus and the Anticipatory Organization: Accounting & Finance Edition on May 4th at the BWI Hilton Hotel (and via webcast). 

As ususal, our Chief Communications Officer, Bill Sheridan offered up our "why" behind this exciting effort.

"It seems as though three important changes are converging in what Tom might call a really “serendipitous” way.

  1. The skills our members need are changing. Thanks to Daniel Burrus’ foresight and Tom’s insight, we’ve identified “anticipation” as the key competency that CPAs will need to succeed going forward.
  2. The way members learn those skills are changing. Dan Burrus’ model focuses on visual “microbursts” of education – video-based modules that are about 3 minutes in length, followed by self-directed worksheets that teach members how to capture the power of anticipation.
  3. The MACPA’s business model is changing. We are undergoing what Rita McGrath might call “deft resource re-allocation” – shifting resources from core initiatives to new, more innovative ones. In Tom’s words, we’re “jumping the S curves,” moving away from traditional, downward-trending models and toward innovative, upward-trending models.

These three changes are converging into one project that offers our members a terrific opportunity to learn important new skills. At the same time, it offers the MACPA tremendous opportunities to train members in innovative new ways, and the potential for a significant new revenue stream."

So if you believe in our profession and you believe we can have an impact together, then you know why we hope to see you on May 4th.