Business Strategy | Leadership / Management | Organizational Development | Technology & Social Media

Media consumption has changed forever. Is your job next?

The other night I opened up the TuneIn Radio app on my iPad and dialed in 97.1 FM in Detroit ("The Ticket"). I emerged from the womb a Detroit Lions fan, and I gleefully listened as the Lions stomped the New England Patriots in preseason NFL action.

As the clocked ticked down in a 40-9 Lions victory, I closed TuneIn Radio and opened the Netflix app to watch Episode 4 of the Ken Burns documentary "The War." Though I'm beginning to believe multitasking is a myth, I tried to finish editing a video for work and upload it to YouTube while I watched.

I listened to a football game. I watched a documentary. I worked. Yet I never turned on the radio, I never touched the TV, I never opened a book. I consider myself a news junkie, but I rarely pick up the newspaper or turn on the evening news.

The way we consume media has been turned on its head by the Internet. I think of "newspapers" and "magazines" as Web sites and Twitter feeds. I think of "TV" and "movies" as streaming video. I can listen to every Detroit Lions game online for free, even though I don't live anywhere near Detroit.

None of this is new, of course. We've seen this coming for years now. Which raises the question:

What earth-shattering changes do you see coming, CPAs? Are you prepared for the day when you no longer do tax returns? When financial reports are generated on the fly with a touch of a button? When you no longer manage data, but interpret it?

Are you even looking?

Technological advances are changing everything -- including our own jobs. What we do today is probably not what we'll be doing five years from now.

And college students? Forget about it. How are they supposed to prepare for careers that might not exist when they graduate?

The weak signals of disruptive change litter the horizon, and they're flying at us faster than ever. Those who emerge on top will be attentive, nimble, collaborative, and constant learners.

Will you be one of them?


Bill Sheridan