Technology & Social Media

Mobile content: Who’s doing it right?

Pda Saturdays at CPA Success are usually spent reviewing online tools that can help increase our productivity. Keep in mind that we do not endorse any of these services. We simply offer them up for your consideration. Do your own homework and find the service that best meets your needs.

Don't you love it when you stumble across a cool new tool that (a) works the way it should and (b) you know will make you more productive?

For me, that tool is Viigo.

Viigo is a BlackBerry-centric mobile RSS reader that I first read about on the BlackBerryCool blog. It comes preloaded with lots of great news, sports, business and finance feeds and allows you to add your own feeds as well. You can check your local weather forecast, look up the status of your flight and (if you have the guts these days) follow the progress of your favorite stocks. Viigo will even import your entire slate of Google Reader, My Yahoo or Bloglines feeds. And if you're a Twitter addict like me, you can tweet about the articles you're reading straight from Viigo.

Also -- and this is big hit with my inner podcast junkie -- Viigo claims it will soon offer users the ability to "browse through a library of over 35,000 podcasts and listen on the go." That is going to be a killer addition once it becomes available. Don't make me wait for long, folks.

Best of all, Viigo is free.

It's still a beta application and users are warned that they might run into an occasional bug. I haven't found any yet, though ... but I'll keep looking.

Sure, most Web-based RSS readers offer mobile versions that road warriors can access from their smartphones. (And those that don't soon will. Yahoo Mobile, which will launch within the next few months, looks intriguing in particular.) Viigo just seems a bit more, well, robust for the time being.

I'm convinced that mobile is the next great online frontier. Those who figure out the easiest, most convenient way to make online content available on mobile devices will hold a decided edge. The fun part is going to be playing with all of this stuff and figuring out who is doing it right.

What's your favorite way to access online information from your mobile device?


Bill Sheridan