Leadership / Management | Technology & Social Media

What are your customers thinking? Find out here

VoteSaturdays at CPA Success are usually spent reviewing online tools that can help increase our productivity. Keep in mind that we do not endorse any of these services. We simply offer them up for your consideration. Do your own homework and find the service that best meets your needs.

One of the best metrics you can hope to obtain is direct feedback from your customers. But what's the most efficient -- and cost-effective -- way to obtain that information?

There are a number of online services that can help you out in this area. Some of you might already be using SurveyMonkey or Zoomerang, but there are lots of other options as well, including Wufoo (which came highly recommended at the recent DigitalNow conference in Orlando) and PollDaddy. Each of these offers you the opportunity to experiment with the service at no cost, or to add more bells and whistles for a monthly fee.

Check 'em out. They're fantastically easy ways to get feedback from your customers, and the information you obtain will be invaluable.

Play around with them, then tell us: Which online polling service is your favorite, and why?


Bill Sheridan