Leadership / Management

First dibs on Second Life?

Patrick_2 Patrick

Byron Patrick and his firm, Timonium-based KAWG&F, are entering a brave, new virtual world.

Patrick, the firm's information technology director, has created  a presence for KAWG&F on Second Life, an online virtual world that promotes community, networking, socialization and, yes, even business strategy.

“We realized there is a real economy growing in (Second Life)," Patrick said, "and every good economy needs CPAs, so we figured we needed to be there, too.”

Is this just a passing fad? Or is there real business potential in setting up shop in Second Life? Time will tell. What do you think?

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Bill Sheridan