Yes, you read that right. Stereotypes and naysayers be damned, accounting is cool — many people just don't know it yet. It's our job to tell them, and to change the narrative surrounding the profession.

So says this week's guest. She is Carla McCall, managing partner at New England-based AAFCPAs and chair of the 2024-25 AICPA Board of Directors. Carla explores how the profession can attract new talent by focusing on purpose and passion rather than just tasks and hours. By highlighting the “why” behind accounting — what makes it exciting, meaningful, and impactful — we can inspire the next generation to see the true value of a career in this field. Carla’s views perfectly align with the MACPA’s “Purpose of a CPA” campaign, which encourages CPAs to share their personal stories and the passion behind their work.

We also discuss her plans for the year, her insights on the industry’s future, and her leadership approach. Don’t miss this insightful conversation with a leader committed to showcasing the true purpose and value of the CPA profession.

Resources:

• Follow Carla on Twitter | LinkedIn
• Read: New AICPA chair: ‘We need to promote the cool work we do’
• Listen: Building the profession together
• MACPA's 'Purpose of a CPA': Share your why