On-Demand


1 CPE

The Next Step Series: Client Needs – Beyond Best Practices in Client and Customer Service

On-Demand
1 CPE
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    Instructor

    Karl
    Ahlrichs

    View Bio

Learning Objectives

  • Differentiate between customer service and customer experience
  • Recall the three levels of customer relationships
    Recognize core organizational and cultural decisions that build a sustainable culture of good customer experience
  • Recall key points of the Herzberg’s Motivational Theory
  • List techniques for delivering great customer experiences

Major Topics

  • Methods for defining the client and what their needs are
  • Setting business strategy to build loyalty
  • The difference between Customer Service and Customer Experience
  • Tactics for building a deeper relationship with clients, including personal branding

CPE Credits Available

1 CPE
1
Communications and Marketing

Things to Know About This Course

Course Level

  • Intermediate

Professional Area of Focus

  • Business & Industry
  • Leadership

Prerequisites

Prior experience working with customers to achieve a higher level of customer satisfaction.

Advanced Preparation

None  SPEAKER BIO

Intended Audience

Professionals in a leadership, supervisory or managerial position.

Provider

AICPA

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