On-Demand

1 CPE

FutureReady: Scratching Your Niche

On-Demand
1 CPE
  • View Bio

    Instructor

    Bill
    Sheridan

    View Bio

    Bill Sheridan, CAE, CPT

    Bio

    Bill Sheridan is a knowledge hunter, content curator and lifelong learner.  As chief communications officer for the Maryland Association of CPAs, he created and co-authors the association’s acclaimed blog; he created and hosts the MACPA’s weekly “Future-Proof” podcast; and he manages the association’s member communications and numerous social networks. He was named one of Accounting Today’s “100 Most Influential People in Accounting” for 2016.

Can you use social media to boost your personal brand and turn yourself into a thought leader? We are all experts at something that someone wants to know. Now you have access to powerful social media tools so that you can share your knowledge and be branded as a thought leader.

Learning Objectives

  • Recognize key assets of using social media
  • Distinguish a list of do’s and don’ts when writing for building relationships and networks

Major Topics

  • Becoming indispensable
  • Circles of gifts
  • Broadcasting tools
  • Being a listening agent
  • Networking
  • Social filters
  • Everyone is an expert
  • Personal branding

CPE Credits Available

1 CPE
1
Communications and Marketing

Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • Future Ready
  • Leadership

Prerequisites

None

Advanced Preparation

None

Intended Audience

CPAs who want to know more about the benefits of using social media tools for blogging and developing their brand

Provider

Business Learning Institute

Purchase This Course

  • MACPA Member

    $ 45 45
    Join

  • MACPA Non-Member

    $ 65 65
    Your Price

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