Instructor
Samantha Bowling, CPA, CFE, CGMA
Managing Partner, GWCPA | 2024 Top 50 Women in Accounting | Audit Innovator & Speaker
Samantha Bowling is a nationally recognized CPA, Certified Fraud Examiner, and innovation leader with over 30 years of experience transforming audit and assurance practices. As Managing Partner at GWCPA, Samantha leads with a deep commitment to integrity, excellence, and forward-thinking strategies that serve businesses and nonprofits across the Washington, D.C. region.
A passionate advocate for the accounting profession, Samantha has served in numerous leadership roles at the AICPA, including as Chair of the Technology Working Group for the Auditing Standards Board. She has also contributed significantly to the Maryland Association of CPAs, serving as Past Chair and Education Foundation Board Member, where she championed mentorship, diversity, and future talent development.
Named one of the Top 50 Women in Accounting (2024) and an AICPA/CPA Practice Advisor “Most Powerful Women in Accounting”, Samantha is known for her work integrating AI and emerging technologies into audit practices, helping firms remain competitive and future-ready. Her leadership earned her the 2018 Innovative Practitioner Award and the 2023 Outstanding Alumnus Award.
Samantha is a sought-after speaker on topics such as audit innovation, fraud detection, and leading with purpose in a rapidly changing profession. Her professional mission is to inspire others to embrace change, challenge the status quo, and create a more inclusive and tech-enabled future for accounting.
Instructor
Joining the GW CPA team as an Accounting Manager has been a no brainer for me. I was drawn to the firm by its Managing Partner Samantha Bowling’s mission, to make public accounting a better place to work. Having spent my first fifteen years in accounting working for a local government, I knew that I had more to offer and just needed the right space to bloom.
Along my journey, I've earned a Bachelor of Science degree from Morgan State University, graduate level certificates in Accounting and Financial Management of Organizations, as well as a Master of Science degree in Accounting and Financial Management, from the University of Maryland, University College. I am a Certified Public Accountant, Registered Tax Return Preparer, member of Alpha Kappa Alpha Sorority, Inc. mom to a sixteen year old competitive cheerleader and number seven of eight children. I was born and raised in Takoma Park, MD but will take just about every opportunity presented to get on a plane and sit on a beach. To say that I love to travel is an understatement!
Coming from a large family, I believe in building generational wealth. Growing up watching six older siblings has given me insight on financial lessons that I feel are essential to “adulting,” many often not shared, but that are truly necessary for life. I am thrilled to be at GW, excited about learning from the team and looking forward to the growth that comes from taking on this new venture!
Instructor
Simay Sinem Onder
B2B Saas | Partnerships | Jack of all trades
Greater Toronto Area, Canada
Top Skills
Languages
Experience
Blue J, Manager, Partnerships
April 2025 - Present (3 months)
Rose Rocket
5 years 9 months
Engagement Manager, Professional Services & Partnerships
February 2025 - May 2025 (4 months)
Partnerships Manager, Enterprise
January 2024 - February 2025 (1 year 2 months)
Pre-Sales Solutions and Customer Success Manager
February 2022 - January 2024 (2 years)
Partnerships Manager
April 2021 - February 2022 (11 months)
Account Executive
April 2020 - April 2021 (1 year 1 month)
Toronto, Ontario, Canada
Business Development and Growth
September 2019 - March 2020 (7 months)
Toronto, Canada Area
H&M
11 months
Sales Coach
February 2019 - August 2019 (7 months)
Toronto, Ontario, Canada
Sales Advisor
October 2018 - February 2019 (5 months)
Toronto, Ontario, Canada
WUF
Product Manager
March 2018 - November 2018 (9 months)
Toronto, Ontario, Canada
University of Toronto
Marketing and Promotions
August 2013 - November 2016 (3 years 4 months)
Toronto, Canada Area
Worked for the Varsity Blues Marketing and Promotional team at UofT.
Deployed targeted promotional strategies to drive fan engagement and increase attendance.
Education
With each year, it seems like client expectations are getting higher and higher. When high-quality service and superior performance are the baseline, you need a tax research solution that provides more than just accurate answers. Blue J—in partnership with MACPA—is helping firms transform how they meet these demands with the power of generative AI.
In this webinar, you’ll hear from MACPA members Samantha Bowling, Managing Partner at GWCPA, and Sarah Glasgow, Accounting Manager at GWCPA, as they share how their firm is using Blue J to confidently deliver meaningful insights to clients in minutes—not hours.
Hosted by Simay Onder, Partnerships Manager at Blue J, this session will spotlight GWCPA’s approach to onboarding with Blue J, the firm’s most impactful AI use cases, practical tips for crafting effective AI prompts, and measurable results from leveraging Blue J for tax research. Also featuring a live demo of Blue J, this session contains all the advice you need to create a winning AI strategy for your firm. Whether you’re just curious about AI or ready to transform your tax research today, this is your opportunity to learn how Blue J can help your team to research efficiently, communicate confidently, and drive superior client outcomes.
None
CPAs and tax professionals at small to mid-sized accounting firms, particularly those:
