Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs
October 22, 2025
Webcast Replay
2 CPE Credits
Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs
The importance of listening (bold) Whether you're trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs. Part one of this two-part webcast concentrates on three communication challenges leaders face:
Adapting a message to different constituencies and clients
Coaching employees
Business development A former *Wall Street Journal* reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to proven communication techniques. "If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood." — Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People
Learning Objectives
Determine why it is so difficult to listen
Determine why questions can be more important than answers
Apply skills to enhance professional and personal relationships by increasing listening performance
Choose to become a more effective leader, team member and opportunity developer
Identify how to probe for a client's or colleague's real needs so you can add value more effectively
Major Topics
The common mistakes communicators make
Why becoming a trusted advisor depends on questioning and listening
Tactics of effective listening
Asking the right question the right way
Coaching employees with varying levels of potential
CPE Credits Available
2 CPE Credits
2
Communications and Marketing
Things to Know About This Course
Course Level
Intermediate
Professional Area of Focus
Leadership
Prerequisites
Staff management experience
Advanced Preparation
None
Intended Audience
Anyone who wants to improve communication skills, especially those in leadership or business development roles
