June 11, 2025


Live Webcast


8 CPE

CFO Series: Leading and Reporting (in collaboration with FICPA)

June 11, 2025
Live Webcast
8 CPE

CFO Series: Leading and Reporting (in collaboration with FICPA)

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    Instructor

    Anita
    Layton

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Learning Objectives

  • Recognize that some recipients of financial reports do not understand those reports. Develop reports that are used properly. Understand and discuss examples of great reports and why they are useful.
  • Recognize and accept cultural differences within departments and in the entire organization. Learn how to determine the right cultural dynamics for your organization. Successfully introduce change for optimum buy-in.
  • Recognize that lies are a part of human nature. Identify and unearth lies. Learn a process to help uncover the truth.
  • To gain a deeper appreciation of newer duties and roles of today's leaders, and to learn the skillsets required to succeed.

Major Topics

Better Management Reporting: Clear + Simple = Great!
2 Accounting credits

  • Most management reports are misunderstood and misused. Reports are dull and have been presented in the same manner for decades. Do your audiences sometimes fail to get the message? Learn how to grab your audiences’ attention and deliver an actionable message. Discover the power of “The Trifecta” and the five secrets of effective reports and presentations. Learn how to make your messaging a “re-memorable event.” Learn how to give the users what they need to know. We will discuss how to make your reports useful and understandable to your audience. If management does not understand the financial reports they receive, and most do not, this seminar will provide keen insight to make your reports useful. Be the hero who delivers informative reports. We will show great examples of what to do and how.

Changing Corporate Culture: Understanding Your Culture and How to Improve It 
2 Business Management and Organization credits

  • Every organization, team, and family have its own unique culture. Additionally, everyone within each business, team and family has their own definition for what the culture is or should be. We will review several types of culture, what makes each type work, what can destroy them, and how to shift and shape your actions to transform the culture. Learn how to shift the culture without demanding major changes in individuals, how to reduce resistance to change, and create a culture with low fear and high confidence which translates into higher levels of productivity, profitability, and lower turnover. The best employees actively seek out organizations with the best cultures. Culture matters.

Recognizing Lies: How to Detect and Prevent
2 Business Management and Organization credits

  • Trust is the glue that binds all relationships. Regardless, humans tell lies, a cruel fact. Every lie undermines trust and damages productivity. What signals indicate lies? How are the cues properly interpreted? How can you protect yourself from lies? Learn how to discern lies effectively. Do not be taken advantage of. Learn an established and proven process to uncover the truth.

Reinventing the Modern CFO: Adapting and Advancing!
2 Business Management and Organization credits

  • The role of today's financial leader, including CFO, transcends traditional financial stewardship; it demands agility, innovation, crisis management, and strategic foresight. This seminar will discuss the new, multifaceted skills and insights needed to excel in the dynamic role of modern finance. Through a blend of theory, case studies, and practical exercises, participants will explore the diverse roles of today's CFO as innovation champions, technology evangelists, leaders, and change agents, leveraging practical principles to drive organizational success. Financial leaders can adapt or be left behind. Whether you are a seasoned CFO or aspiring to step into a leadership position, this seminar will discuss the essential tools and insights to navigate the newer demands of financial managers with confidence and competence.

Sponsors

CPE Credits Available

8 CPE
2
Auditing
6
Business Management & Organization

Things to Know About This Course

Course Level

  • Intermediate

Prerequisites

Preferably at least six (6) months of professional financial statement analysis experience and/or at least six (6) months of professional experience in preparing or reviewing accounting processes and reports; experience working with internal clients or external clients and business leaders

Advanced Preparation

None

Intended Audience

Corporate financial leaders, corporate financial managers, CEOs, CFOs, controllers, accountants, board members, advisors, and consultants; CPAs in public practice and CPAs in industry; business owners, entrepreneurs and professionals who are interested in learning more about how to make better reports, change management, how to discern lies, and what new skills are needed for the successful CFO in 2035.

Provider

MACPA

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