Instructor
Jennifer Elder
Instructor
Jennifer is a Visibility Strategist working on your team’s professional brand, communication and connection skills to immediately influence and impact your organization’s success. Transform your accounting and finance professionals to admired advisors.
After 15 years as a CFO in manufacturing, construction, and services, Jennifer understands the difference between information and influence. As a keynote speaker Jennifer is known for being energetic and enthusiastic. She has presented to over 15,000 people in 48 states and 6 countries. She makes the complicated simple, practical and profitable.
Jennifer is the co-author of “Faster Disaster Recovery” published in 2019 by John Wiley and Sons. CPA Practice Advisor named Jennifer one of the Top 25 Women in Accounting in 2018. She was also named “2015 Woman to Watch” by the AICPA and MACPA. Jennifer has been awarded Outstanding Facilitator by the AICPA multiple years.
Jennifer earned the designation of Certified Speaking Professional (CSP), making her one of the only 10 people worldwide who hold both the CPA and CSP designations. Jennifer is Certified Virtual Presenter through e-speakers.
Anyone can “crunch numbers” but it takes special skills to make them meaningful to the user. Financial statements and ratios need to be interpreted correctly using a process that sets the context, identifies the right analysis tools, and makes recommendations in an understandable format. This course will help you present your insights in a way that is insightful and impactful to your client.
Determine how to set the context for a financial analysis with a corporate overview
Distinguish the reasons why financial statement analysis can be difficult
Identify the steps to complete a business strategy analysis
Identify the six steps of a financial analysis
Choose between various ratios for greatest insights
Reasons why it’s so difficult to provide an “insightful” financial analysis
What is the definition of a financial analysis
The six steps of a financial analysis
Key takeaways
Experience in financial management of a company.
Aspiring leaders and leaders of teams and organizations