Instructor
Bill Sheridan
Instructor
Bill Sheridan is a knowledge hunter, content curator and lifelong learner. As chief communications officer for the Maryland Association of CPAs, he created and co-authors the association’s acclaimed blog; he created and hosts the MACPA’s weekly “Future-Proof” podcast; and he manages the association’s member communications and numerous social networks. He was named one of Accounting Today’s “100 Most Influential People in Accounting” for 2016.
We’re all experts at something that someone wants to know
Learn how to use social media to promote yourself as a thought leader and develop what really matters — building relationships and sharing valuable ideas.
*Recognize Key aspects of Using Social media *Identify strategies for Using Social media to network and build relationships
• Become your own advocate
• Promote your expertise
• Broadcasting tools
• Social media platforms
• Social filters
• Networking
• Personal branding
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*CPAs who want to know more about using social media to promote their expertise