Instructor
David Peters
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Instructor
David R. Peters, CPA, CFP, CLU, CPCU, MST, MBA
Founder & Owner, Peters Professional Education
David Peters is the Founder and Owner of Peters Professional Education in Richmond, VA, and is registered with the U.S. Securities and Exchange Commission (SEC) as an Investment Advisor Representative (IAR) with Peters Financial LLC. He has over fifteen years of experience in financial services, including 3 years in the hedge fund industry and six years in the insurance industry.
David was the first-ever Chief Financial Officer at Compare.com - a position he held for over three years. He is a national CPE Instructor/Discussion Leader for Surgent, Kaplan, the AICPA and Don Farmer Tax Courses. He regularly teaches courses in accounting, finance, insurance, financial planning, and ethics throughout the United States.
He holds four master’s degrees and contributes regularly to various CPA publications, including NCACPA’s Interim Report, SCACPA’s CPA Report, and VSCPA’s Disclosures. He was also a co-author of the Virginia CPA Ethics course in 2018, 2019 and 2020 – a required course for all CPAs licensed in the Commonwealth of Virginia.
Education
Certifications
Activities & Associations
To many clients, CPA firms all look the same. While services and specialties may vary significantly from one firm to another, it is hard for the average person to see this by simply looking at the sign outside our office door. Is there any way to make us stand out more to the outside world? Through surveys, statistics, and examples, this course looks at how CPA firms can develop a marketing plan beyond just relying on referrals. We look at the pluses and minuses of various marketing channels, regulatory constraints, and how to measure success in the competitive financial services space.
• Identify common problems involved in marketing CPA services
• State the common elements of a marketing plan for a service
organization
• List ethical considerations and common state regulatory
requirements CPA firms must abide by in their marketing
practices
• Describe what survey data and statistics show about the
effectiveness of various marketing channels
• Describe how to develop metrics to measure the success of
marketing efforts
• Challenges of Marketing CPA Firms
• Developing Marketing Strategy
• Elements of a Marketing Plan
• Example: CPA Firm Marketing Plan
• Marketing Regulatory/AICPA Issues
• Picking the Right Marketing Channels
• Marketing Channel Statistical Analysis
Basic knowledge of marketing concepts
CPAs who want to improve their firm’s competitive position by utilizing new and unique marketing techniques
